This intense red on this vehicle is hard to miss, especially when contrasted against the soft greens, blues, and browns of the natural environment. Also noteworthy is the type treatment for “Cutlass.” It's similar to that of Cadillac, Ford, Campbell's, General Electric, and Coca Cola—names penned nearly a century ago. Their calligraphic styles have stayed with their brands, being modified slightly as the years pass.

November 11, 2001, at 3:25 p.m.
Chicago Ave. between 53rd and 54th Sts.